Sofia has spent the last eight years writing about Mac productivity software — first for a Spanish-language tech publication, then independently. Her focus is the awkward middle ground where a great indie Mac app has to compete for attention with everything in the Mac App Store, and how curated catalogues like Setapp change that calculus.
Background
Sofia trained as a journalist at Universitat Pompeu Fabra in Barcelona and started covering consumer software for a Catalonian tech magazine in 2016. She moved to long-form Mac coverage in 2019 and has since written for Spanish, English and Italian Mac-focused publications. Her writing focuses on the practical question that matters most to consumer Mac users in 2026: when is a curated app catalogue the right route, and when is hunting down standalone indie apps the better workflow.
Areas of expertise
Curated Mac app catalogues
Setapp, MacUpdate Desktop and the broader indie-Mac discoverability stack.
Indie Mac utilities
CleanShot, Bartender, Paste, BetterTouchTool, Ulysses and the cohort.
Workflow optimization
Keyboard-first productivity, menu-bar discipline, Shortcuts automation.
The reason Setapp keeps winning the Mac indie-app space is not the price — it's the curation. A catalogue that adds twenty apps a year and rotates twenty out stays useful in a way a static list would not. Sofia Reyes, on Mac app curation
Career timeline
Consumer software writer, Catalonian tech magazine
Covered Mac, iOS and Android consumer software with a weekly column in Spanish and Catalan.
Senior contributing editor, Mac-focused publication
Long-form coverage of indie Mac apps, App Store curation, and the rise of curated Mac app marketplaces — Setapp, MacUpdate Desktop and similar services.
Mac Productivity Editor, Setapp Guide
Dedicated coverage of Setapp, the apps in the bundle and the indie Mac utilities ecosystem.
Editorial principles
Every app covered on this site is installed and used on a sterile current-generation Apple Silicon Mac for at least one full week before publication. Pricing math is checked against the live publisher pricing pages on the day of writing. No affiliate placement is allowed inside the main copy — disclosures appear only at the end of a piece and never influence rankings.
Contact
Sofia reads every email but cannot offer one-to-one support for the Setapp application itself — for that, please refer to the Setapp documentation linked from the main site. For corrections, story tips or speaking enquiries in English, Spanish or Catalan, reach out via the address listed on the main site.
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